Its a marketing database. (Actually two of them)
It tells you the groups of people living in your zip code.
36 Towns & Gowns
College Town Singles
Age group: 18-34
Household income: 19,700
1.35% of U.S. households belong to this PRIZM Cluster.
This PRIZM Cluster is most likely to...
Be college basketball fans
Own a $1,000+ computer
Have a school loan
This PRIZM Cluster lives in neighborhoods like...
Bowling Green, OH
This one isn't the first choice but the most fitting.
MicroVision Segment 34: Books And New Recruits
Demographics: Medium-low income, young, single adults, age 18-24, three to four person households
Lifestyle & Retail: Go backpacking/hiking, use quick service copy or printing, and own racquetball equipment
Communications & Technology: Have voice mail or voice messaging custom phone service, run a business from the home, and use home PC to do civic or church volunteer work
Financial: Invest in an annuity for retirement savings, receive primary financial advice from a financial planner, and processed auto claims last year
Media: Read Life, Rolling Stone, and Sports Illustrated magazines, watch Headline News and Beverly Hills 90210 (primetime)
Geography: Urban and suburban areas, with high concentrations in the West and Midwest